I am the Writers Guild Award nominated creator of the web series Downsized and the Editor-in-Chief of Digital Chick TV. I have also created web content for Sony, AOL, PBS, Digitas, Pemberley Digital, and more. Follow me on Twitter!
I had a great time working on this project for Sony’s new teen digital content brand led by former MTV Chief (the extraordinary) Judy McGrath. Leveraging the interest in Vine, Day Off is a modern, social take on Ferris Bueller’s Day Off featuring the three biggest teen viners, Nash Grier (currently ranked #1 on Vine), Cameron Dallas (Top 15 on Vine), and Princess Lauren (#1 ranked teen girl on Vine). The series premiered with the kids vining in real time during their day off in NYC and ultimately included content across platforms Instagram, Snapchat, Twitter, Tumblr, and YouTube.
I was the executive producer on this series and served as a consulting producer for Astronauts Wanted’s “social first” launch, developing programming ideas on social platforms.
Yayyyyyy! This hit show came from the minds of Bernie Su and Hank Green and picked up the 2013 Emmy Award for Best Interactive Series. I’ve known Bernie since we both started in web series and was delighted when he asked me to guest write for The Lizzie Bennet Diaries, a modernization of Pride and Prejudice for the YouTube generation. I wrote this episode, where I had a little fun with feminism and student loans.
It trended, yay! For six hours straight, #MAKERSchat was a top US trend on Twitter with tweets from Gloria Steinem, Ellen DeGeneres, Lena Dunham, Diane von Furstenberg, Dr. Ruth, Billie Jean King, Katie Couric, Tavi Gevinson, Joseph Gordon-Levitt, Kyra Sedgwick, Martha Stewart, Joanna Coles, Gwen Ifill, Salon, Planned Parenthood, Women’s Media Center, Upworthy, BlogHer, Cosmo, and 38,000 more tweeters, garnering 173 Million Twitter impressions in ONE NIGHT, as audiences watched and conversed about MAKERS: Women Who Make America on PBS! I also had a great time live blogging the east coast broadcast to the millions of viewers on AOL.com. MAKERS was also hugely successful on Facebook, with over 11,000 fan interactions in one day!
The PBS miniseries created by Dyllan McGee is a 3-hour program which documents the last 50 years of modern day feminism, told through the stories of the women who lived it.
I oversaw the online social and editorial content plan for MAKERS, and I am proud to say MAKERS became the most successful social activation in AOL history!
I also oversaw all programming and content strategy for MAKERS.com, which won two Digiday Publishing Awards for Best Editorial Achievement and Best Use of Video, under my leadership.