I am the Writers Guild Award nominated creator of the web series Downsized and the Editor-in-Chief of Digital Chick TV. I have also created web content for Sony, AOL, PBS, Digitas, Pemberley Digital, and more on projects that have won Emmys and other awards. Follow me on Twitter!
Just had a wonderful two-day shoot in Los Angeles on the Weight pilot. Network television vet Frederick King Keller, producer/ director of Blue Bloods with twenty years of other primetime network television show credits, directed. (He’s awesome.)
The incredible Martha Byrne played Claire, a reality weight loss show contestant who returns home to some very complicated reactions from her family and friends. Martha won two Emmys, and I get why. She’s so crazy good and has this ridiculous ability to play 10 things at once and still feel simple and real… plus be funny on top of that.
We shot our biggest scenes at Siren Studios in Hollywood, which included two scenes for the fictional reality weight loss show The Weigh Off. So hilarious and also kinda heartbreaking.
It was an incredibly fun, easy, fast moving set. The performances were lovely, awkward, and incredibly funny. Can’t wait for you all to see it.
Finnnnaaaallly, after years of developing this show, my new comedy series Weight is in pre-production, with two time Emmy winner Martha Byrne (Lily Snyder! From As The World Turns, people!) slated to star and network television producer and director Frederick King Keller (24, Blue Bloods, New York Undercover) directing.
We are currently in a round of fundraising for the pilot, so we can shoot it before the television production season starts. Check out this video Martha and I made on my happy yellow couch to explain the show and how people can contribute.
I was so honored again to be a producer of the DigitasLBi NewFront. This is me after the show– can you see the relief, and the fact that it was raining and my nicely blown out hair became a frizz-fest? Thank goodness I was backstage!
This year’s show was all about fearlessness, and the team put together a pretty rad program that included:
Meredith Vieira, Henry Blodget (CEO, Co-Founder & Editor-in-Chief of Business Insider), Epic Meal Time’s Harley Morenstein, Ivan Wicksteed (CMO, Old Navy), Remi Carlioz (Global Head of Consumer Communications, PUMA), Adam Ostrow (Chief Strategy Officer, Mashable), Nat Geo’s Jason Silva, and a live fed discussion from the National Press Association in DC with the content creators who participated in creating content for the Affordable Care Act– Aisha Tyler, Funny or Die’s Head of Production Mike Farah, Between Two Ferns Director and Co-Creator Scott Aukerman, YouTube sensation “Alphacat” aka Iman Crosson, and JASH Co-Founders Mickey Meyer and Daniel Kellison.
The show also featured a co-created video with Collective Digital Studio and a live performance by the amazing Betty Who.
I had a great time working on this project for Sony’s new teen digital content brand led by former MTV Chief (the extraordinary) Judy McGrath. Leveraging the interest in Vine, Day Off is a modern, social take on Ferris Bueller’s Day Off featuring the three biggest teen viners, Nash Grier (currently ranked #1 on Vine), Cameron Dallas (Top 15 on Vine), and Princess Lauren (#1 ranked teen girl on Vine). The series premiered with the kids vining in real time during their day off in NYC and ultimately included content across platforms Instagram, Snapchat, Twitter, Tumblr, and YouTube.
I was the executive producer on this series and served as a consulting producer for Astronauts Wanted’s “social first” launch, developing programming ideas on social platforms.